The Media Handbook : A Complete Guide to Advertising Media Select
The Media Handbook is a complete guide to advertising media selection, planning, research, and buying, providing valuable insights for businesses in the fields of marketing, communication studies, and media & communications industries. Authored by Helen Katz and published by Taylor & Francis Group in 2019, this textbook covers various aspects of advertising and promotion in a trade paperback format. With a total of 258 pages, this handbook offers a comprehensive overview of media advertising techniques and strategies for both students and professionals in the field.